Research Services

Global Customer Satisfaction Surveys		These projects lead to the development of value models that clearly identify the customer's key drivers of satisfaction. Knowing the key drivers allows a firm to focus improvement efforts where it really counts, in areas important to the customer. This data can be used to drive Six Sigma initiatives and meet ISO certification requirements.
Transaction Surveys		These short, detailed surveys measure customer satisfaction with a specific event or process outcome and can be linked to process improvement initiatives for specific processes.
Competitive Profiles		These surveys identify how a firm's performance compares to the competition from the customer's perspective. By surveying the competitor's customers, you will know the competition's strengths and weaknesses as well as your own.
Lost Customer Analysis		This research identifies why customers quit doing business with a firm and what it would take to win them back. While prices are always important to customers, there are also other factors that may influence defection decisions. This information can help organizations to develop strategies aimed at winning back lost customers.
Other Services		Naumann Research, Inc. also provides an array of other services. These customer preference studies include Internet/Intranet surveys, employee satisfaction surveys, depth interviews, and focus groups

Contact: Matt Naumann -- 208-695-3462