The Customer Driven Organization
Video Training Series

Over the past 10 years, Dr. Naumann has presented his seminars on Customer Satisfaction and Loyalty around the world. His seminars have been very well received by audiences in Europe, North America, Asia, New Zealand, and Australia. However, many individuals were not able to attend those seminars for various reasons, not the least of which is our increasingly busy work schedules. Many of these individuals, and attendees, asked for videos that could be taken back to share in their companies. In response to these requests, Naumann Research, Inc. and CDI Productions have developed The Customer Driven Organization video training series.

  1. Customer Satisfaction and Loyalty
    (18 Modules, 3 hours 19 minutes) Price: $595

  2. Customer Driven Process Improvement
    (8 Modules, 1 hour 20 minutes) Price: $195

  3. Internal Customer Satisfaction Measurement
    (7 Modules, 62 minutes) Price: $195

  4. Building Relationships with Key Accounts
    (6 Modules, 39 minutes) Price: $195

  5. Customer Complaint Handling
    (7 Modules, 57 minutes) Price: $195

  6. Calculating the Financial Impact of customer Satisfaction and Loyalty
    (6 Modules, 38 minutes) Price: $195

The concepts and ideas presented in the videos are drawn from Dr. Naumann's books: Creating Customer Value, Customer Satisfaction Measurement and Management, and Customer Centered Six Sigma: Using Customers To Drive Continuous Improvement. All of the concepts have been used successfully in real world situations. Therefore, every idea in the discussions has been field tested. Many actual examples are provided to illustrate the experiences of others.

The goal of the video series is to help organizations to become more responsive to their customers. Since there are a variety of ways to capture and use customer input, six videos were developed. Additional videos will be added periodically on new topics.

These training videos provide clear, concise, step-by-step discussions of the key issues associated with each topic. All the videos are broken into from six to eighteen modules. Each module consists of a 10-15 minute presentation by Dr. Naumann. At the end of each module, there is an experiential exercise that will bring the concepts to life in your company. All of these exercises have been successfully used by managers.

Each video is accompanied by a workbook. The workbook has a description of the concepts within each module, all PowerPoint graphics that appear in the video, and the experiential exercises. Each video includes two workbooks. These materials are copyrighted and additional workbooks may be purchased.

Contact:  Matt Naumann  --   208-695-3462